OUSL Research Home
→
SL Journal of Management Studies
→
Browsing SL Journal of Management Studies by Subject

Browsing SL Journal of Management Studies by Subject "Advertising attitude"

Now showing items 1-2 of 2

Individual Taxpayer Perceptions and E-Tax Filing: A Conditional Mediation Analysis

Shantha, K.V.A.; Weerasinghe, W.T.D. (The Open University of Sri Lanka, 2024-12)
Power of Emotional Appeal Strategy in advertisements: Does it enhance Brand Awareness through the Mediation of Brand Attitude?

Gamali, D.K.A.; Fernando, P.I.N. (The Open University of Sri Lanka, 2024-12)

Now showing items 1-2 of 2

Search OUSL Research

Browse

All of OUSL Research
This Community
- By Issue Date
- Authors
- Titles
- Subjects

My Account