Showing items related by title, author, creator and subject.

• ANTECEDENTS OF BRAND LOYALTY OF SPORTSWEAR BRANDS AMONG YOUNG CONSUMERS IN SRI LANKA 

  Jayarathne, P.G.S.A. (The Open University of Sri Lanka, 2019-08)
• The Mediating Effect of Brand Trust on the Relationship between Experiential Marketing and Brand Loyalty: With Special Reference to Retail Industry of Sri Lanka 

  Mirando, U. J.; Wanninayake, W. M. C. B. (The Open University of Sri Lanka, 2023-06)
• Power of Emotional Appeal Strategy in advertisements: Does it enhance Brand Awareness through the Mediation of Brand Attitude? 

  Gamali, D.K.A.; Fernando, P.I.N. (The Open University of Sri Lanka, 2024-12)